London Web Meetup: Mobile, SEO & the Business Aspects of Web Companies

Review: London Web April: Mobile, SEO & the Business Aspects of Web Companies at Hoxton Apprentice, 16 Hoxton Square, London. N1 6NT. 19:30 to 21:30

I'm finding my 'spare writing time' increasingly used up these days, more on that in a future post, so this is going to be a much shorter review than I usually manage. There were three talks scheduled, but I only stayed for the first two as it was 10pm by the time they'd finished.

The first talk was by Grapple, who have a platform which takes your HTML, CSS and JavaScript, and turns it in to a cross platform mobile app. And by cross platform they don't just mean iPhone and Android, they mean Blackberry, Palm and almost any variety of J2ME capable phone. This is a significantly larger potential market than just those phones with a well know app store. And talking of app stores, Grapple also offer consultancy services for getting your app noticed and installed by users who don't have access to an app marketplace.

Unsurprisingly, one of the first questions asked was how Section 3.3.1 of Apple's most recent iPhone developer agreement affected them. Basically, Apple have decreed that only their approved languages can be used to develop iPhone apps. Since Grapple is basically executing JavaScript inside a WebKit view, they feel that they're fully compliant with section 3.3.1 and, unlike some of their competitors, won't have a problem.

Next up was a talk from Plugin SEO. Although it covered some of the basics, which I'm already fairly familiar with, it was interesting to me because it didn't end at the 'create some great content' line as many SEO introductions do. We were presented with some strategies for actually creating 'great content' and then introduced to a variety of tools to monitor how well our content creation was going. The slides were the same as these, from a March MiniBar, so you can have a look for yourself.

There was quite a bit of background noise, especially early on, and we might well have benefited from a more strict adherence to the schedule, but interesting talks again, and a great bunch of people with plenty to share, so 4 out of 5.

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